Register to attend the Small Business Seminar Series: Marketing Masterclass event on Tuesday, February 4th at the St. Charles Convention Center.
The St. Charles Regional Chamber is excited to host a 3-part seminar series focused on business excellence, which culminates in the Small Business of the Year Awards Luncheon held in May. Hear from industry-leading experts on topics specially curated to advance small businesses and demonstrate best practices.
Registration for the Small Business Seminar Series is open to the community. Tickets may be purchased for each session separately, or as a bundle for access to all three. Bundled Tickets also include FREE entry to the Small Business of the Year Awards Luncheon.
This Session: Marketing Masterclass
February 4, 2025 | 7:30am - 10:00am | St. Charles Convention Center
Marketing Masterclass will provide a comprehensive overview of essential strategies for reaching and engaging your target audience. Expert speakers will cover a diverse range of topics, from the foundational principles of graphic design and engaging content creation to cutting-edge digital tactics like geofencing, Google Ads, and SEO. We'll also explore the enduring power of traditional advertising methods, including billboard advertising. A key highlight will be a deep dive into the transformative potential of artificial intelligence in marketing, demonstrating how AI can revolutionize design applications and enhance email campaign performance.
This session will lay a strong foundation for the entire series, equipping you with a broad understanding of both established and emerging marketing techniques.
Boost your marketing knowledge – register today!
Agenda
- Check-In & Breakfast
Enjoy breakfast and networking in Meeting Room 105 at the St. Charles Convention Center.
- Welcome Remarks
- Establishing Your Brand
Kate Manfull
Kate Manfull
CEO & Owner of Fierce Creative AgencyDive into the key components of establishing and elevating a strong brand presence, such as color, text, imagery, and compelling calls-to-action . Learn practical design tips and tricks to help your business create memorable and impactful graphics.
More information about speaker
- Out-Of-Home & Digital Advertising
Jeff Waple
Jeff Waple
Account Executive at DDI MediaExplore a range of powerful marketing strategies to help your business reach its target audience effectively. From traditional "out-of-home" methods like billboard advertisements to cutting-edge digital techniques such as geofencing, Google Ads, and search engine optimization (SEO), this presentation will provide a diverse toolkit for the modern marketer.
More information about speaker
- Leveraging AI in Marketing
Phil Andreas
Phil Andreas
Ownder at ClickIt SocialLeverage Artificial Intelligence (AI) across various creative and communication platforms, including design apps like Canva, social media, and in email campaigns. Discover the latest in technology and how it can enhance your business's marketing strategies.
More information about speaker
- Closing Remarks
Future Sessions
Succession & Survival: The Ultimate Back-up Plan
March 4, 2025 | 7:30am - 10:00am | St. Charles Convention Center
Presenting Sponsor: Royal Banks of Missouri
Build lasting success by focusing on four key areas: achieving financial stability through effective financial management, ensuring smooth transitions with robust succession planning, driving growth with strategic planning, and navigating unforeseen challenges with crisis management strategies. We will explore each of these pillars, from financial forecasting and market analysis to legal considerations like compliance and liability. Develop a practical roadmap for your organization's enduring stability and growth.
Managing the Big Three: People, Time & Projects
April 1, 2025 | 7:30am | St. Charles Convention Center
Presenting Sponsor: Danna McKitrick, P.C.
This seminar equips attendees with essential skills for effective management in three core areas. Participants will discover strategies for optimizing time management, fostering productive teams through people management techniques, and ensuring successful project completion with proven project management methodologies. This comprehensive session will empower attendees to become more efficient and effective leaders.
Sponsors and Partners
Organizer
Presenting Sponsor
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